Matt joined WakeUpNow in 2010. Prior to WakeUpNow, Matt served as the Co-Founder, President and Chief Operating Officer of Simplicity Group, founded in 2000, which was honored as one of the fastest growing companies in Utah in both Utah Business and Utah Valley Business Quarterly magazines, as well as the 12th fastest growing business service company in the United States by Inc. magazine. Matt was honored as one of Utah’s Top 40 under 40. Specializing in web application development and online affiliate aggregation, Simplicity Group continues to represent over 3,000 online merchants and millions of dollars in online buying power. Prior to Simplicity Matt was involved in two successful startup companies specializing in online reward management, commerce and direct sales. He holds a BS from Brigham Young University, and an MS from George Washington University.